Stir-up Upcycling

Packaging design


Client: Hong Kong Jockey Club
Art Direction & Product Design: Milk Design


We collaborated with the Hong Kong Jockey Club, to turn horse-related equipment - horseshoes and stirrups, into practical daily products.
Both horseshoes and stirrup is made of sturdy iron and have unique and beautiful form by themselves, but every year a big amount of these beautiful iron frames were disposed and wasted. We therefore designed genuine leather and wooden/resin parts which can be perfectly fit to these irons and turn them into home products. All the parts are detachable and easy to assemble.
The eco-friendly packaging is made with kraft paper with a very simple folding method. The paper bag can fit in different products with different size so no extra protection or bubble bags needed to be added.






(c) 2018 amdupp.com all right reserved.